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The Pact
At FAIR TO GOOD, our journey began not just with a product, but with a promise. Kenan, while riding the waves off the Californian coast, felt “a deep connection” with the ocean and its formidable inhabitants — the sharks.
Facing his fears, he made a pact: “I am no danger to you. Let me be, and I will support you.” This moment of understanding and respect forged the ethos of FAIR TO GOOD.
A Glimpse into the Beginnings
Watch Vlog No. 1 featuring some of the first recordings of Kenan, reflecting on his promise made to sharks and sketching the vision for FAIR TO GOOD, all while on his way to Tourmaline Beach for what he calls an “advanced beginner surf session.”
Our Commitment as We Grow
Currently, FAIR TO GOOD is in the early stages of our business operations. Every dollar we generate is being reinvested into the project to build a solid foundation. However, we are about to engage in a collaboration with KYMA – an organisation that, we believe, truly deserves to be supported!