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Rooted in love, tradition, and ethical craftsmanship, every piece we make tells a story – one of care, creativity, and a commitment to our planet.
But for Kenan, this project was about more than just fabrics. It was about a promise he once made, sitting on a surfboard in the Pacific, nervously eyeing what he thought were the sharks beneath him. In his own way, he told them: “Leave me alone, and I’ll help you.”
How can he keep the promise?
OUR STORY
FAIR TO GOOD is full of stories. One of the first starts with Kenan and Candan feeling powerless in the face of the climate crisis. While living in San Diego, Kenan scrolls through a surf app and sees the words “FAIR TO GOOD.” He thinks, “That’s it. That’s the name for a sustainable business rooted in surf and beach culture.” The idea sticks, and during their next visit to Turkey to see family, they decides to make it real.
Kenan has a plan. He travels from factory to factory, collecting fabrics that were damaged during production – materials most people would toss. Many think he’s out of his mind. Even his aunts (see Aysun and Esra in the picture), experienced in designing bridal and evening gowns, raise their eyebrows when he shows up with these flawed fabrics. Now, instead of elegant dresses, they’re being asked to create surf ponchos and towels.
OUR WORDPLAY MANIFESTO
In the lexicon of surfers, ‘FAIR TO GOOD’ marks a specific wave condition. For us, it’s also a banner for integrity in labor and the craft of exceptional goods. It’s our wordplay manifesto, our beacon of progress, reminding us that the journey from satisfactory to stellar is a shared quest – one wave, one stitch at a time.
OUR VALUES
We stand for products that make a statement, advocating for a planet treated with reverence.
We believe it is our responsibility to take action for the sake of future generations, ensuring that the choices we make today leave a better – or at least a less damaged – world for tomorrow.
Ironically, we believe that achieving this is only possible by embracing imperfection, by valuing the rough and unpolished. By allowing scars to remain visible, by accepting humanity in all its flaws. In a way, FAIR TO GOOD stands for bumpy architectures of thinking, living, and loving – in the face of a world that often feels smooth, cold, and relentlessly focused on immediate profit.
OUR APPROACH
We work with waffle and peshtemal fabrics that were damaged during production. In addition, we buy Muslin fabric leftovers. These are high-quality textiles, often handwoven, and among the finest cotton products in the world. Learn more about it where we collect fabrics & how we work with them.
